The National Geographic Society is a legacy brand known for its storytelling, exploration, and discovery. The goal of our campaign is to help them raise one billion dollars by 2030. To achieve this, the campaign emphasizes its non-profit aspect and aims to expand their audience by inviting everyone to be an explorer—whether you're researching microbiology or learning about butterflies in the classroom. The campaign seeks to spark curiosity in all of us because Wonder Awaits.
Role: Design Director
Created at Sibling Rivalry Studio
